Frequently Asked Questions.

Financial planning is a process that involves taking financial actions that improve your situation and help you make informed financial decisions and accomplish your goals. It is ongoing, not a one-time event. I examine your current financial situation and we discuss your objectives and desires. Then I suggest strategies. Implementation of these strategies is the critical next step. Periodically, your progress is assessed and the process is revisited so that we can maintain, build and adjust as you are faced with new decisions, changes and challenges. The purpose of a financial plan is to match your financial actions and resources with your goals and values so that you can live a more fulfilling life.

Yes. I’m a member of The National Association of Personal Financial Advisors (NAPFA). Here is how they define fiduciary:

fi•du•ci•ar•y – A financial advisor held to a Fiduciary Standard occupies a position of special trust and confidence when working with a client. As a Fiduciary, the financial advisor is required to act with undivided loyalty to the client. This includes disclosure of how the financial advisor is to be compensated and any corresponding conflicts of interest.

NAPFA firmly believes this is the strongest definition of Fiduciary available because of the basic requirements of Trust, Loyalty, and Disclosure.

Trust – Someone who does not completely trust their financial advisor can never be fully confident that they are receiving the best possible advice from the best possible advisor. Without trust, can confidence really be achieved?

Loyalty – An advisor who is loyal to only their clients will not be swayed by outside forces to recommend investments with higher commissions or payouts. Without loyalty, can people ever be sure their own interests are being looked after?

Disclosure – People must know, and understand, how their financial advisor is being compensated for the advice they are providing and whether or not any conflicts exist that may cause a problem with that advisor’s ability to provide truly independent advice. Without disclosure, can prudent advice be provided?

My focus is answering the types of questions my piers ask. Many advisors are focused on product sales or managing the assets of retirees. I feel I can have the greatest impact on clients who are in there 20s, 30s and 40s because financial decisions and habits that are created now will shape their life’s journey.

My fees are straightforward. You pay for my advice and the time I spend on your situation. Unlike other advisors, I don’t have income or investment requirements, so you don’t have to have a lot of money for us to work together. Additionally, I don’t sell products, so my advice is not influenced by the prospect of receiving commissions or making trades.

I don’t just collect data and hand you a plan. Instead we work collaboratively and agree on steps you can take to improve your situation. In order to give advice and suggest strategies, I need to know about your finances as well as your personal aims. It is my objective that you gain clarity and confidence with your financial decisions because of the professional opinion, guidance, education and motivation I provide.

Question & Answer Session

We’ll meet for an hour and a half and ask your most pressing questions. We’ll work collaboratively to make decisions so you can start taking meaningful steps to improve your finances. Planning is primarily done in real time during the meeting, although I will review information you share prior to connecting.

You receive:

  • A recording of the meeting.
  • Access to financial planning software for a month after the meeting.
  • Advice that is objective, practical and actionable.

Question & Answer Sessions are $1050. You can book more than one, if needed.

Financial Plan

This starts with an Introductory Meeting for 30 minutes. It involves four to six meetings over the course of as many months.

You receive:

  • Written action items.
  • Deadlines and accountability.
  • Support between meetings.
  • Detailed investment instructions involving multiple accounts.
  • Access to financial planning software for a year.
  • Advice that is objective, practical and actionable.
  • Additional analysis and instructions depending on your needs.

Financial Plans start at $8,600

Here are three fictitious examples of client situations and the associated cost and services:

"Scully"
"Jonathan"
"Jim & Pam"

A Question & Answer Session is best:

  • If you want to make improvements to your finances but don’t have the time or money to commit to a Financial Plan.
  • If you have a question or two you want to prioritize at this time.
  • If you don’t know where to get started and need some guidance to move in the right direction.

A Financial Plan is best:

  • If you want to thoroughly address your personal finances.
  • If you have several moving parts to your financial life.
  • If you need accountability to take action.
  • If you have employee benefits, investments or other needs that require analysis that can’t be done in real time during a Question & Answer Session.
  • If you are not sure which to choose, it is best to start with a Question & Answer Session.

I offer tax advice as it relates to your personal finances. However, I don’t file individual returns. If needed, I’ll refer you to a tax advisor.

No. I don’t have income or investment requirements in order for us to work together.

I work with people who have diverse needs ranging from those who are just getting started to clients who have savings and want to know what to do next. They would like to establish a relationship so they have someone to turn to when questions arise.

My clients are smart, creative, hard working and busy. They are doctors, work for tech giants, artists, lawyers, non-profit employees, entrepreneurs and stay at home parents. This includes newly married couples, professionals looking to better understand their employee benefit plans, those beginning their careers and parents of young children.

Some clients need help getting started and others want to confirm they are on the right path. They may not have the time or interest to research and determine the best course of action given all the moving parts of their financial lives.

I feel I can have the greatest impact on clients who are in there 20s, 30s and 40s because financial decisions and habits that are created now will shape their life’s journey.

I make financial planning practical and tangible. I do this with specific suggestions and then we agree, collaboratively, on a course of action, which will improve your personal finances. There are many elements of our financial lives that we can’t control so I help clients prioritize their efforts and take steps in the right direction. It is my aim that you feel confident and motivated about your financial decisions.

Please see the Process page which outlines both Question & Answer Sessions and Financial Plans. These fictitious examples of client situations and the associated cost and services also help answer this question:
"Scully"
"Jonathan"
"Jim & Pam"

That is up to you. Most clients would like to establish a relationship so that they have someone to turn to when questions arise. You have a resource who knows you and your financial situation and can help you stay on the right track or avoid making a big mistake. I find that meeting every six months to a year is an effective interval to track progress, build on the work we’ve done, and make adjustments depending, on what life brings…new job, new relationship, new baby or a move etc. You may find it helpful to meet periodically so that you have updated next steps to help you continually improve your finances.

Working together takes a meaningful commitment of your time, energy and money.

You will get the most out of our relationship if you are responsive and take action.

I request information to prepare ahead of time. The details you provide and thought you give the questions I ask, will help us be most effective. The more considerate and accurate the records you share, the better our work together will be.

Taking action to improve your finances can sometimes feel overwhelming and / or tedious. However, I believe that the effort and energy required to get organized and implement the advice we discuss is a worthwhile and rewarding process.

Some steps may be challenging and require commitment and discipline. I’m here to guide, encourage, motivate and inform but there are certain tasks, only you can do. I will assist with implementation, if appropriate.

I start with the purpose of the investment. What is it meant to accomplish? When constructing a portfolio I consider your financial objectives, your age, timeline, investment experience, risk / loss tolerance, investment fees, taxes, liquidity needs, income needs as well as ethical investment restrictions, if requested.

My emphasis is on creating an appropriate mix of investments for you; including all your investment and retirement accounts. I’ll try to reduce the investment fees you are paying. When possible, I’ll also mitigate taxes.

I believe in a diversified, well-balanced portfolio, following long-term buy-and-hold strategies using low cost index funds. When I recommend an investment plan it doesn’t need to be monitored constantly. In fact, it is better if it is not monitored constantly. That way we aren’t jumping in and out of investments and being reactive to the market. We renew your investment plan annually and make adjustments as-needed. Having patience, particularly during market fluctuations, will increase the likelihood you will achieve your long-term financial objectives.

What my investment philosophy is not: market timing, chasing returns or betting on hot stocks.

Yes. In fact, most of my clients prefer it and all Question & Answer Sessions are virtual. I’m based in Monterey, CA but my practice is location independent. My process remains the same whether we meet virtually or in person.

Fee-only planning means you pay me for my advice. The only way I’m compensated is by my clients paying me. I don’t receive any referral fees, commissions on products or any other types of hidden compensation.

It’s a straightforward and transparent fee structure. This is beneficial because it removes conflicts of interest regarding the recommendation of products for compensation. I have no financial incentive to recommend a particular product or strategy, but rather, objectively tell you what I think is best for you. Hourly planning means that what you pay me is based on the time I spend on your situation at my hourly rate of $430.

Industry jargon can be confusing. “Fee-based” is very different from “fee-only.” Fee-based advisors are compensated by a combination of commissions, percent-of-asset fees, and, sometimes additional, hourly or retainer fees. Also note that “fee-only” is different from “hourly, fee-only” as the former includes a percent-of-asset fees.

Planning needs can vary widely from client to client. Some clients will have all their questions answered in one Question & Answer Session ($950) and Financial Plans can take 35 hours ($13,650) or more. Most clients will be somewhere in-between. This is based on my hourly rate of $390 per hour. The fee includes time to prepare for each meeting, time during the meeting and, in the case of a Financial Plan, creating Action Items and related reports.

Question & Answer Session: $1050
Flat fee.

Financial Plan: $8,600 – $14,000 (or more depending on needs and complexity)
Hourly or monthly.

The cost for a Financial Plan is either pay as you go, with an invoice sent after each meeting, or is broken down into monthly payments. The Introductory Meeting for a Financial Plan is $200 and will be credited toward your plan if we work together.

The only way I’m compensated is by my clients paying me. I don’t receive any referral fees, commissions on products or any other types of hidden compensation.

We work together and develop a personal relationship. We will be meeting together and I will communicate with you for all things related to financial planning. I have a great team who supports me and they do so much behind the scenes. Sometimes you will receive emails from my assistant to help prepare for, or schedule meetings.

You can book either a Question & Answer Session or an Introductory Meeting for a Financial Plan here. If you have additional questions, please feel free to contact me.